Digital Transformation of Aesthetics and Beauty: Carmín Cárdenas Project with Dual Hub.
Carmín Cárdenas had worked with several marketing agenciesand their previous experiences with other companies had been negative due to the high costs and the lack of clear resultsFurthermore, it did not have a website nor did they have digital tools to support the management and promotion of their business, which limited their growth and market presence. They decided to Dual HubWhat did we do?
Areas for Improvement
- Lack of digitization
- Consistent visual identity
- Strategy to expand your offering
Digital Transformation of Aesthetics and Beauty
Analysis and Diagnosis
We apply digital auditsworkflow diagnostics and market assessments to identify areas for improvement. We detected shortcomings in digitizationmanagement tools and a visual strategy.
Personalized Strategy
Creating a website optimized with a reservation system and the development of a Luxury graphic line. In addition, training for internal management was provided and the Launching campaigns on Meta Ads and Google Ads.
Implementation and Monitoring
The SEO optimization, the implementation of the reservation systemIn addition, a section was developed for the sale of guides and coursesthus having the opportunity to generate passive income.
The user as the central focus
We optimized the user experience and the reservation systemensuring a more efficient flow. In addition, we performed a constant keyword monitoringreservations made and social media strategy.
Work plan to digitize a business in 3 months
Results obtained after the digital transformation
The results reflected a significant impact in the operation and growth of the business. Furthermore,Customer and appointment management increased by 238% in the first monthAfter implementation, this allows for a more organized and efficient workflow. Finally, a scalable digital base was establisheddesigned not only for current management, but also for future expansions, such as the sale of products and guides.
These are the reasons to opt for UX design with a professional team.
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