Billing Success Story with Raquel Torres and her program FAMILIA RT.

When we took on Raquel Torres' project, we decided to change its domain to www.familiart.es to broaden its focus from mothers to families. Her website had too much content concentrated on the homepage, which made it difficult to use on mobile devices, forcing users to scroll a lot to interact.
We have billed over 100K in its first year of operation.

Areas for Improvement

Digital strategy of the Dual HUB team

Analysis and Diagnosis

The website lacked pixels, making it difficult to measure performance. The domain was changed, and tools such as Google Analytics 4, Meta pixels, TikTok, and a conversion dashboard in GA4 were implemented.

Personalized Strategy

Change the target audience to focus on families instead of just mothers. This way,
redesign the website to connect with the new audience and
deliver a page aligned with Raquel's needs

Implementation and Monitoring

Work was carried out progressively, following a structured marketing plan for the design and delivery of the new website.
HubSpot CRM implementation and sales dashboard creation.

Optimization

Web traffic, lead generation, and conversion rates were analyzed to optimize performance. In addition, social media engagement and advertising ROI were measured, resulting in more effective campaigns.

Stages of the Digital Strategy

Measurable Success

With a solid communication strategy, supported by an optimized and responsive website, the project maintains steady growth. Consistent launches are boosted by continuous optimization of ads, content, and the website. Thanks to Raquel's commitment and the Dual Hub team, progress is consistent and sustainable.