How Google Ads improved revenue at Ítaco Psicología!
ITACO Psychology They had a well-designed website, but it had little traffic and no effective strategy for attracting new customers. Furthermore, they lacked a clear view of their digital results, as they didn't have a dashboard to measure the performance of their website and campaigns.
Areas for Improvement
- Website optimization for conversion
- Conversion tracking in GTM
- Launching campaigns on Google Ads
How do we work at Dual Hub?
Analysis and Diagnosis
Google Keyword Planner and a competitive analysis were used to identify keywords with the highest conversion rates in the psychology sector, thus optimizing the strategy focused on face-to-face and online appointments.
Personalized Strategy
A full funnel strategy was designed to structure the digital growth of ITACO Psychology. The first phase focused on generating website traffic, establishing a solid visitor base, and measuring the results.
Implementation and Monitoring
Retargeting and email marketing campaigns were activated to nurture potential customers and increase conversions. In a fourth phase, Lookalike Audiences campaigns were launched to expand reach.
Optimization
We used Google Analytics and other tools like SEMrush. These tools allowed us to identify changes in target audience behavior and platform trends, which facilitated real-time strategic decision-making.
Project delivery
Measurable Success
Web traffic has increased by 400% and conversions have grown by 157%, directly impacting revenue. This is thanks to the implementation of strategic advertising campaigns and optimized communication, consolidating their digital presence and expanding their client base through both in-person and online consultations.
Areas for Improvement
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