{"id":6447,"date":"2026-06-02T13:24:38","date_gmt":"2026-06-02T13:24:38","guid":{"rendered":"https:\/\/dualhub.es\/?p=6447"},"modified":"2026-06-10T01:14:10","modified_gmt":"2026-06-10T01:14:10","slug":"como-saber-si-tu-estrategia-de-marketing-digital-esta-funcionando","status":"publish","type":"post","link":"https:\/\/dualhub.es\/en\/como-saber-si-tu-estrategia-de-marketing-digital-esta-funcionando\/","title":{"rendered":"How to know if your digital marketing strategy is working"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6447\" class=\"elementor elementor-6447\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-73ecbc1 e-flex e-con-boxed e-con e-parent\" data-id=\"73ecbc1\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-953c4af elementor-widget elementor-widget-text-editor\" data-id=\"953c4af\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Imagine getting in your car, starting it, completely covering the dashboard with a blanket, and driving blindfolded down the highway. Sounds crazy, right? You wouldn't know how fast you were going, how much gas you had left, or if the engine was about to break down.<\/p><p data-path-to-node=\"4\">Well, surprisingly enough, this is exactly what many businesses do with their online presence. They post on social media, send out emails, and invest money in ads, crossing their fingers, but they haven't the slightest idea whether they're making progress toward their goals or just throwing money away.<\/p><p data-path-to-node=\"5\">In <b data-path-to-node=\"5\" data-index-in-node=\"3\">Dual Hub<\/b> We firmly believe that what isn't measured can't be improved. It's not enough to simply \"do things\" online; you need to know the real impact those actions have on your bottom line.<\/p><p data-path-to-node=\"6\">Today we're going to show you how to uncover your business's dashboard using the <b data-path-to-node=\"6\" data-index-in-node=\"85\">digital marketing metrics<\/b> essential for evaluating your performance and taking complete control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c83df6 elementor-widget elementor-widget-heading\" data-id=\"4c83df6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The danger of \"vanity metrics\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e92c41 elementor-widget elementor-widget-text-editor\" data-id=\"2e92c41\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"9\">Antes de entrar en materia, queremos hacerte una advertencia. Es muy f\u00e1cil dejarse deslumbrar por los \u00abme gusta\u00bb en Instagram, el n\u00famero de seguidores o los comentarios en tus publicaciones. Estas cifras inflan el ego, pero no pagan las facturas. Son lo que en nuestro sector conocemos como m\u00e9tricas de vanidad.<\/p><p data-path-to-node=\"10\">Tener un v\u00eddeo con un mill\u00f3n de reproducciones no sirve de nada si ninguna de esas personas termina comprando tu producto o contratando tu servicio. Para saber si tu estrategia funciona, debes fijarte en los <b data-path-to-node=\"10\" data-index-in-node=\"208\">KPI marketing<\/b> (Indicadores Clave de Rendimiento) que realmente mueven la aguja de tu negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03daf9 elementor-widget elementor-widget-heading\" data-id=\"e03daf9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Web Traffic (But Quality Traffic)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068f4b5 elementor-widget elementor-widget-text-editor\" data-id=\"068f4b5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"12\">Knowing how many people visit your page each month is the starting point. However, don't just focus on the raw number. What really matters is the behavior of that traffic.<\/p><p data-path-to-node=\"13\">If visits increase but the \"time spent on your site\" is only a few seconds, it means people are coming in and leaving because they're not interested in what they find. Analyze where your audience is coming from (search engines, social media, ads) to find out which channels are bringing you the most qualified viewers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74da876 elementor-widget elementor-widget-heading\" data-id=\"74da876\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Conversion Rate: The thermometer of your website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b8da4 elementor-widget elementor-widget-text-editor\" data-id=\"04b8da4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"15\">A conversion occurs every time a user performs the action you want: filling out a form, subscribing to your newsletter, downloading a catalog, or making a purchase.<\/p><p data-path-to-node=\"16\">If 5,000 people visit your website each month and only 5 leave their contact information, you have a conversion problem. <b data-path-to-node=\"16\" data-index-in-node=\"104\">Measure marketing results<\/b> This percentage helps you understand if your messages are clear, if your offer is attractive, and if your page is easy enough to use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32eb47f elementor-widget elementor-widget-heading\" data-id=\"32eb47f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Customer Acquisition Cost (CAC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ec8fd elementor-widget elementor-widget-text-editor\" data-id=\"e0ec8fd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18\">Do you know exactly how much it costs you to acquire a new buyer? This is one of the <b data-path-to-node=\"18\" data-index-in-node=\"85\">digital marketing metrics<\/b> more crucial and is calculated by dividing all the investment made (in ads, tools, equipment) by the number of customers acquired in that period.<\/p><p data-path-to-node=\"19\">If you spend \u20ac500 on advertising to acquire a customer who will only generate a \u20ac40 profit, your strategy isn&#039;t sustainable in the long run. Knowing your Customer Acquisition Cost (CAC) allows you to determine if your advertising campaigns are truly effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3770967 elementor-widget elementor-widget-heading\" data-id=\"3770967\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Marketing ROI: The litmus test<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba0060 elementor-widget elementor-widget-text-editor\" data-id=\"2ba0060\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"21\">Return on Investment (<b data-path-to-node=\"21\" data-index-in-node=\"28\">ROI marketing<\/b>This is the key metric. It tells you, directly, how much money the internet returns for every euro you invest. The formula is simple: (Revenue generated \u2013 Investment) \/ Investment.<\/p><p data-path-to-node=\"22\">If your ROI is positive, congratulations: your strategy is working and you&#039;re multiplying your money. If it&#039;s negative or you don&#039;t know how to calculate it, you&#039;re operating blindly and it&#039;s urgent that you review your processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d3c87 elementor-widget elementor-widget-heading\" data-id=\"e9d3c87\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Stop guessing and start leading with data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3feb5b5 elementor-widget elementor-widget-text-editor\" data-id=\"3feb5b5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"25\">Measuring success online isn&#039;t about poring over massive reports filled with complex charts that no one understands. It&#039;s about having the right technology and strategy to extract the information that truly matters and use it to make smart decisions that grow your business.<\/p><p data-path-to-node=\"26\">In <b data-path-to-node=\"26\" data-index-in-node=\"3\">Dual Hub<\/b> We don&#039;t believe in assumptions; we believe in tangible results. As your strategic partner, we audit your current digital ecosystem, implement advanced analytics and automation tools, and define the <b data-path-to-node=\"26\" data-index-in-node=\"253\">KPI marketing<\/b> Exactly tailored to your business. We design a clear dashboard so you know in real time where every euro is coming from and how we can optimize your campaigns to multiply your profits. <b data-path-to-node=\"26\" data-index-in-node=\"441\">ROI marketing<\/b>If you&#039;re ready to stop guessing and start managing your business with real data, get in touch with our team and we&#039;ll take the leap together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9927a6d e-flex e-con-boxed e-con e-parent\" data-id=\"9927a6d\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfee88b elementor-widget elementor-widget-button\" data-id=\"cfee88b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dualhub.es\/en\/formulario-dual-creators\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s invirtiendo en internet pero no sabes si da resultados? Descubre las m\u00e9tricas marketing digital esenciales y los KPI marketing que debes vigilar para saber si tus campa\u00f1as son rentables, optimizar tu inversi\u00f3n y multiplicar el ROI marketing de tu negocio.<\/p>","protected":false},"author":1,"featured_media":6448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-6447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/posts\/6447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/comments?post=6447"}],"version-history":[{"count":6,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/posts\/6447\/revisions"}],"predecessor-version":[{"id":6555,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/posts\/6447\/revisions\/6555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/media\/6448"}],"wp:attachment":[{"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/media?parent=6447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/categories?post=6447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dualhub.es\/en\/wp-json\/wp\/v2\/tags?post=6447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}